Grand Strategies (Master Strategies)

Corporate Grand Strategies is called the Master Strategies or Grand Strategies that provide a fundamental direction for strategic action. The basic strategy of the parent becomes the basis for coordinating efforts and at the same time to maintain the direction for achieving the long-term goals of the company.

There are 14 (fourteen) basic master strategies that can be selected as a basic approach to achieving that goal. The fourteen strategies are as follows:.

1. Market Development Strategy.
2. Product Development Strategy.
3. Innovation Strategy.
4. Concentrated Growth Strategy.
5. Growth Strategy Horizontal Integration.
6. Vertical Integration Growth Strategy.
7. Concentrated Diversification Strategy.
8. Conglomeration Diversification Strategy.
9. Turnaround Strategy.
10. Divestment Strategy.
11. Liquidation Strategy.
12. Bankruptcy Strategy.
13. Joint Venture Strategy.
14. Strategic Alliance Strategies.