Download Ebook Manajemen Artikel Bisnis

After determining the mission, vision and goals, the next process in creating the company's strategy is  internal and external analysis of the company. Corporate Internal Analysis. Internal Analysis. Internal analysis company requires activity to evaluate company resource, the heterogeneous set of resources and managerial capabilities that can be established. From this perspective there will be several companies that have resources and capabilities that can not be owned by other companies. If the company faces such a situation, it will encourage a development core competence or competitive advantage of the company (Sofjan Assauri, 2013, p 47). Internal company's analysis consists of:. 1. Strategic resource analysis. 2. Capabilities analysis. 3. Core competency analysis / VRINE model analysis/distinctive competency. 4. Value chain analysis. 1. Strategic Resource Analysis. The strategic resources of an organization consist of physical ass

Komponen Analisa Internal. Penganalisisan internal organisasi perusahaan membutuhkan aktivitas pengevaluasian portofolio sumber daya perusahaan dan sekumpulan sumber daya yang heterogen serta kapabilitas manajer yang dapat dibentuk. Dengan perspektif ini akan terdapat beberapa perusahaan yang mempunyai sumber daya dan kapabilitas yang tidak dapat dimiliki oleh perusahaan lain. Apabila perusahaan menghadapi keadaan seperti ini, maka akan dapat mendorong terbentuknya kapabilitas yang dapat mengembangkan kompetensi inti atau keunggulan bersaing perusahaan. (Sofjan Assauri, 2013, p. 47) . Analisi internal perusahaan terdiri dari :. 1. Analisis sumber daya stratejik. 2. Analisis kapabilitas. 3. Analisis kompetensi inti / Analisis model VRINE. 4. Analisis rantai nilai. 1. Analisa Sumber Daya Stratejik. Sumber-sumber daya stratejik dari suatu organisasi terdiri dari aset fisik, posisi keuangan relatif, posisi pangsa pasar dan merek. Di samping itu, sum

Corporate Grand Strategies is called the Master Strategies or Grand Strategies that provide a fundamental direction for strategic action. The basic strategy of the parent becomes the basis for coordinating efforts and at the same time to maintain the direction for achieving the long-term goals of the company. There are 14 (fourteen) basic master strategies that can be selected as a basic approach to achieving that goal. The fourteen strategies are as follows:. Market Development Strategy. Product Development Strategy. Innovation Strategy. Concentrated Growth Strategy. Growth Strategy Horizontal Integration. Vertical Integration Growth Strategy. Concentrated Diversification Strategy. Conglomeration Diversification Strategy. Turnaround Strategy. Divestment Strategy. Liquidation Strategy. Bankruptcy Strategy. Joint Venture Strategy. Strategic Alliance Strategies.